FormermizeNightingaleLive
Operations & Compliance

Your forms live in a dozen different places.

Formermize gives you one place to build professional forms, share them anywhere, collect submissions and turn them into useful business data — without a developer.

Who it's for
Teams that need to capture structured information from customers, staff or suppliers
What you should see
Every submission captured, searchable and exportable from one branded workspace.
Talk to sales

All access managed securely via your Nightingale Admin Centre.

Problems we solve

Does any of this sound familiar?

These are the situations Formermize was built to remove.

Forms are built in spreadsheets or third-party tools

Each team picks its own tool, so submissions end up scattered and inconsistent.

Conditional logic needs a developer

Simple 'if this, show that' rules are either impossible or require custom code.

Submissions are hard to search and export

Responses live in email inboxes or siloed dashboards, making reporting a manual job.

Branding is inconsistent

Forms look like they came from a different company, weakening trust and completion rates.

Data doesn't reach the systems that need it

There is no easy way to push submissions into CRM, spreadsheets or accounting tools.

How it works

How Formermize fixes it.

Three steps. No implementation project required.

  1. 1

    Build the form visually

    Drag and drop fields, set validation and apply conditional logic without writing code.

  2. 2

    Share it anywhere

    Publish via a secure link, embed it in your website, or share a QR code.

  3. 3

    Act on submissions

    Search, filter, export and connect responses to the rest of your stack through webhooks and API.

Key benefits

What you get out of it.

Five things a business owner cares about, and what each one looks like in practice.

Saves time

Forms in minutes, not days

A visual editor means anyone can build and publish a professional form.

Saves money

No developer cost per form

Conditional logic, multi-page forms and branded styling are built in.

Reduces risk

Fewer missed enquiries

Every submission is stored, timestamped and attributed in one place.

Improves visibility

See what's working

Built-in analytics track views, starts, completions and submission trends.

Increases compliance

Tenant-isolated data

Every organisation's submissions are separated by row-level security.

What changes for you

Results customers get with this product.

Build better forms. Capture better data. Connect submissions to the rest of your business.

  • Build professional forms in minutes with a visual editor
  • Share via secure link, website embed or QR code
  • Search, filter and export every submission from one workspace
  • Connect responses to CRM, helpdesk, approvals and accounting tools
Capabilities

Everything in Formermize, grouped by how you'll use it.

18 capabilities across booking, team experience, intelligence and operations — with more shipping every release.

  • Visual editor

    Drag and drop fields, rearrange them and customise settings without writing code.

  • Wide field library

    Text, email, phone, dates, dropdowns, choices, ratings, file uploads, signatures, addresses and calculations.

  • Conditional logic

    Show the right questions at the right time based on previous answers.

  • Multi-page forms

    Break complex forms into manageable steps.

Interactive tool

What could better form data be worth?

Starter is free for up to 5 forms and 250 submissions per month. Pro is £29/month with unlimited forms, 5,000 submissions and custom branding. Enterprise is custom priced.

Talk to sales
Pricing

Starter is free, forever.

Sensible limits on the free tier so you can prove value before you spend a penny.

Switch to annual and get two months free.
Starter
Free forever

Starter — no credit card, no auto-billing, cancel anytime.

Manual workflows for individuals and small teams.

  • Manual entry only — no automation
  • Limited claims / vehicles / projects
  • Basic dashboard
  • Watermarked exports
Most popular
Pro
£29/month

Full automation for growing operations teams.

  • Everything in Starter
  • Full automation
  • Unlimited users
  • Priority support
  • Integrations & API
Enterprise
Custom

Multi-site, regulated and high-volume environments.

  • Everything in Pro
  • SSO / SAML
  • Custom SLAs & DPA
  • Dedicated success manager
  • Onboarding & training
Talk to sales

20% off when you choose 3+ apps · Annual billing is 10 months — 2 months free

Implementation

In development — waitlist customers get first access. You set your workspace up yourself; Enterprise customers get an assisted import and a named contact.

Billing

Monthly, in advance, by card. Prices are in GBP and shown excluding VAT. Changing plan mid-month is prorated automatically.

Cancellation

Monthly rolling — cancel any time from your account and you keep access to the end of the period you have paid for. You can export your data before you go.

What's included

Feature comparison.

Starter unlocks ~30% of the ROI tools (manual). Pro adds another ~40% (with automation). Enterprise unlocks the remaining 30% with full power.

Compare all featuresacross Starter, Pro & Enterprise+
CapabilityStarterProEnterprise
Core dashboard
Manual workflows
Automation
Integrations & API
Unlimited users
Audit log & exports (un-watermarked)
SSO / SAML
Custom SLA & DPA
Dedicated success manager
The problem

Why Formermize exists.

Most businesses collect information through a patchwork of spreadsheets, email attachments and third-party form builders that don't talk to each other. The result is inconsistent data, missed submissions and hours spent copying responses into the systems that actually need them.

When forms need conditional logic, branding or integrations, the default answer is usually 'ask a developer'. That delays simple changes and makes teams dependent on technical resource for routine data collection.

Formermize is designed to put form building, submission management and data connection in the hands of the people running the business — without sacrificing the controls larger organisations need.

Cost of doing nothing

What it costs to leave this unsolved.

Qualitative framing based on what operations teams routinely tell us — not a promise of specific savings.

Missed leads and enquiries

Submissions that arrive in a shared inbox get buried, duplicated or replied to late.

Inconsistent data across teams

Different tools and formats make it impossible to compare or report on responses centrally.

Developer bottleneck

Every change to logic, layout or branding queues behind technical work that should be self-service.

How it works

What Formermize does about it.

Formermize provides a visual form builder with a wide field library — text, email, phone, dates, dropdowns, ratings, file uploads, signatures, addresses and calculations — plus conditional logic and multi-page forms.

Every form gets a secure shareable link, an embeddable widget and a QR code, so it can be published wherever the audience already is.

Submissions are stored in a searchable, filterable workspace with built-in analytics, and can be pushed to other systems through webhooks, API and structured exports.

Capabilities in depth

Every capability, grouped by workflow.

Form building

  • Visual editor

    Drag, drop and reorder fields to build exactly the form you need.

  • Field library

    Text, email, phone, dates, dropdowns, choices, ratings, file uploads, signatures, addresses and calculations.

  • Conditional logic

    Show or hide questions based on previous answers — no code required.

  • Multi-page forms

    Break long forms into steps that are easier to complete.

Sharing & collection

  • Secure link

    Every form gets its own shareable URL.

  • Website embed

    Drop the form into any site with an iframe or JavaScript embed.

  • QR code

    Print or display codes that open the form on any device.

Submissions & insights

  • Search and filter

    Review responses by form, date, field value or submission source.

  • Analytics

    Track views, starts, completions, completion rates and submission trends.

  • Exports

    Download structured data as CSV, XLSX or JSON.

Connections

  • Webhooks

    Push every submission to another system in real time.

  • API access

    Read and manage submissions programmatically on Pro and above.

  • Nightingale integrations

    Connect form submissions to Songbird, BirdCall, Zevolo and the rest of the stack.

End-to-end workflow

From blank form to useful data

  1. 1

    Build

    Choose fields, set rules and apply your brand in the visual editor.

  2. 2

    Share

    Publish via link, embed or QR code.

  3. 3

    Collect

    Responses land in your Formermize workspace with full metadata.

  4. 4

    Review

    Search, filter and sort submissions from one place.

  5. 5

    Connect

    Export or webhook responses into your CRM, spreadsheets or other Nightingale apps.

What changes for you

Practical outcomes teams report.

  • Build and publish forms without waiting for a developer.
  • Keep every submission in one searchable, exportable workspace.
  • Maintain consistent branding across every customer-facing form.
  • Push data into the systems that need it instead of copying it by hand.
Who it's for

Common use cases.

Customer enquiries

Capture leads on your website and push them straight into Songbird.

Internal requests

IT requests, holiday forms or supply orders routed through Zevolo approvals.

Event and feedback forms

Post-event surveys and feedback collection with analytics and export.

Integrations

Fits your stack.

Nightingale Command Core

Single sign-on and shared user directory across every Nightingale product.

Songbird, BirdCall and Zevolo

Form submissions can create leads, tickets or approval requests in the apps that need them.

Webhooks & API

Connect to any external system that accepts structured data.

Security posture

How your data is protected.

Per-organisation data isolation with row-level security on every submission.

Hosted in the UK, ICO registered, encrypted at rest and in transit.

At a glance

Is Formermize the right fit?

Who it's for
SMEs and mid-market teams that capture data from customers, employees or suppliers
Typical user
Operations manager, office admin or customer-facing team lead
Typical size
5 to 500 employees
Time to get running
In development — waitlist customers get first access
What people use instead
Standalone form builders, spreadsheets, email-based data collection
Why Formermize
Built to share data with the rest of the Nightingale stack through API and webhooks, not trap it in another silo.
Customer stories

We'd rather show you real ones.

Formermize is a young product and we won't publish quotes we haven't earned. Customer stories will appear here as early customers agree to be named — with their own words and their own numbers, not ours. Until then, the free tier is the honest way to judge it: run it on real work for a fortnight and see what changes.

Happy to be an early reference customer? Tell us on the contact form and we'll talk about what that looks like.

FAQ

Formermize questions, answered.

Everything you need to know about Starter, scaling up, and optional onboarding.

Is Formermize available now?+

Yes. Formermize is live — start free on Starter or buy Pro from this page. Your login, organisation and access are managed in the Nightingale Admin Centre alongside every other Nightingale app.

What does it cost?+

Starter is free for up to 5 forms and 250 submissions per month. Pro is £29/month (or £290 a year — two months free) for unlimited forms, 5,000 submissions, 5 users, custom branding, file uploads, conditional logic, webhooks, API access and advanced analytics. Enterprise is custom priced.

Does it integrate with other Nightingale apps?+

Submissions can be pushed to other systems through webhooks, API and structured exports, which is how teams connect Formermize to Songbird, BirdCall, Zevolo and other Nightingale products.

  • UK & EU hosting
  • Encrypted in transit and at rest
  • Multi-tenant isolation
  • Role-based access
  • Audit trails
  • Daily backups

Security, hosting, backups and data protection explained in plain English — read our Trust & Security overview →

Formermize runs on the Nightingale platform — one Admin Centre account, shared identity, billing and data across every app you add.

How the platform works

Images are indicative of the product only and do not necessarily represent the final app appearance.